John Deere | 2022

John Deere is all about no actors on tractors. So we traveled to 7 locations around the country and asked real people to channel their inner Meryl Streep.



Each family also had two online videos. For the Allens, that was a 30 second day in the life video on their flower farm and a longer one with some tips on how to make the most of your land. If you want some more tips for your land, check ‘em out here.


To keep the thread of humanity alive throughout the campaign we develeped a completely hand drawn typeface. 


Agency: EP+Co
CCO: John Cornette 
GCD: Cory Schearer
CDs: Jimmy McDonald & Mikael Kriisa
©MMXXIVChristopher & JasonUpdated 2024